- About Us
- What We Offer
- Podcasts & Video
Submitted by Patrick Groneman on Wed, 6/20/2012, 4:01pm
by Patrick Groneman
Saw this yesterday while walking back from an eye-exam.
It's a great example of how a word, when stripped of its cultural context can take on new meaning, and then be used over and over again, until that new meaning replaces the original.
However, Nirvana ≠ Pleasure or Satisfaction, as this ad implies.
Nirvana or "Nibbana" (Pali) comes from a word that means "to extinguish"... as in the extinguishing of a candle. Its meaning in Buddhism refers to a state of liberation where greed, hatred and delusion have been transcended, and suffering (or dukkha) has been "extinguished."
From Access to Insight:
"Nibbana names the transcendent and singularly ineffable freedom that stands as the final goal of all the Buddha's teachings"
Other people use the word "cessation" to describe Nirvana, which has less of an implication of suppression as the word "extinguish" does.
So sorry to HB Burger and Nick Solares, but "Burger Nirvana" might not mean what you think it means, and using it like this just-might-be cultural appropriation.
Vote for this article to appear in the Recommended list.